Our mission
We offer cultural experiences (music and comedy) focused on audience satisfaction, and not
exclusively on an artist lineup. We seek to generate new live music and comedy audiences
and attract them to our activity by creating pleasant, comfortable experiences that are
of their interest also in other areas beyond the programming.
Audience management as a methodology: the new science
For years, we have focused our activity on creating new audiences. We work with
the aim of increasing the number of tickets sold and we use various methodologies and tools to
analyze and understand audiences.
The fact of having our own Big Data and Business Intelligence systems demonstrates a commitment to
understanding the audience and the continuous improvement of the experiences we offer. Audience management has
gone from being an intuitive practice to a precise and data-based science. We have more and more data,
but we increasingly need to understand audiences more and segment in a more surgical way, so that
campaigns are more effective.
We have, therefore, marketing, analysis and AI tools to help us in this process. On the one
hand, to be able to make a detailed follow-up of user activity through our channels (web,
participation and reaction to emails, social networks and in-person actions) and on the other hand to
analyze and thus be able to implement effective marketing and communication strategies that contribute to
the increase in conversions and, therefore, to the expansion of our audience.
The Cruïlla Audiences.
The Cruïlla Festival has evolved into an annual brand with Winter, Spring and Autumn cycles, and
events throughout the territory: Ressons Penedès by Cruïlla, Cruïlla DO Terra Alta, Cruïlla Baix Segre or Cruïlla Delta de l’Ebre.
This year Barcelona Events Musicals has added two new brands:
Hilària (Comedy) and El Molino (concert hall / jazz club, which programs minority music).
Through this transformation, we guarantee a constant and diverse musical offer and achieve a
continuous presence in the public’s mind throughout the year.
On the other hand, the expansion of the programming throughout the territory has opened up new opportunities to reach unexplored audiences.
We observe positive feedback from an audience that has become loyal to our brand with this temporal and geographical expansion. We work with the same objective towards comedy audiences, through
Hilària, and towards audiences of more minority musical genres through El Molino.
Cruïlla Communities.
The project, financed by the European Union in its LIVE MX program, seeks to consolidate the working methodology and
the tools used in order to reach new audiences and better understand their interests, concerns,
affinities, etc…to offer new content and experiences that satisfy users.
With its support, Cruïlla has been able to carry out the audience studies that have helped to promote the Festivals:
- Ressons Penedès by Cruïlla
- Cruïlla DO Terra Alta
- Cruïlla Baix Segre
- Cruïlla Delta de l’Ebre
With support:
